Retail Innovation: Europe’s Fresh Takes on Products and Initiatives

About A2D Business Innovation Travel

A2D Business Innovation Travel is a unique platform that connects businesses with the future of various sectors, including transportation, technology, green housing, and food innovation. From exploring intelligent retail journeys in Europe to hosting conferences at iconic stadiums, A2D offers a plethora of opportunities for leading organizations to familiarise themselves with cutting-edge innovations.

The retail sector in Europe is undergoing a transformation, driven by a blend of technological advancements, sustainability concerns, and changing consumer preferences. From food to farming, this article highlights five European innovations that are reshaping the retail landscape.

As Europe emerges as a hub for sustainable and tech-savvy solutions, retailers are using data analytics to offer more personalised and eco-friendly options to consumers. This shift is not only changing the way we shop but also setting new standards for what retail can be.

Panisse: The Chickpea Revolution from France

Panisse, a chickpea-based alternative to French fries, is gaining popularity in the culinary scenes of Nice and Marseille. Originating from Genoa, Italy, this dish has become emblematic of southeastern France. Made from a simple mix of chickpea flour, water, olive oil, and salt, Panisse is not just a healthier, gluten-free option but also a versatile snack that pairs well with various dips. Chefs in Nice are using technology to elevate Panisse, experimenting with 3D food printing to create intricate shapes and flavors, making it a culinary innovation worth experiencing.

The Healthier Indulgence: Urban Legend's Doughnuts

Urban Legend is challenging the doughnut game in the UK by offering lower-sugar and lower-calorie alternatives. Using steam technology, they’ve managed to create a product that competes directly with popular brands like Krispy Kreme. These doughnuts are not just a healthier option but also a testament to how innovation can transform traditional treats. The company is exploring AI-driven flavor profiling to craft doughnuts that cater to individual taste preferences.

The Organic Micro Farms of Germany

Tiny Farms, based in Brandenburg, Germany, is a network of digitally connected organic micro-farms focusing on regional production to promote sustainability. Their produce is supplied to top restaurants and the Berlin-based LPC Biomarkt supermarket chain. By concentrating on local and sustainable farming practices, Tiny Farms is contributing to a more diverse and resilient agricultural structure in Germany. They are also exploring blockchain technology to trace the journey of each produce item from farm to table.

Interstellar Lab: Biofarms of the Future

Interstellar Lab in France is pioneering controlled-environment biofarms on Earth and potentially in space. Specialising in optimizing the production of high-value bioactive compounds in plants, Interstellar Lab offers a sustainable and scalable source of plant materials. Their work is a leap towards the future of sustainable agriculture and pharmaceuticals. They are currently collaborating with space agencies to test the viability of their biofarms in extraterrestrial environments.

Laurel Kratochvila's Innovative Baking Network

Laurel Kratochvila, the American owner of Fine Bagels in Berlin and author specializing in Jewish breads and pastries, is spearheading a revolution in European baking. Trained in France and celebrated for her book “New European Baking,” Laurel has gone beyond her bakery to establish a network of Europe’s most innovative bakers. This collaborative platform serves as both a learning community and an incubator for new baking techniques, blending centuries-old traditions with modern innovations. Her initiative is reshaping the European baking landscape, making it a hotbed for culinary creativity and collaboration.

Embrace the Future of Retail with A2D Business Innovation Travel

Don’t just read about these retail innovations—experience them. With A2D’s Business Innovation Program, you can create a tailor-made program for your team to explore these groundbreaking retail initiatives and more. Connect with start-ups, discover green construction projects, or travel to tech hubs across the world. The future of retail is here, and it’s waiting for you to take part.

How it Works

Every Business Innovation Travel program combines the best of our expertise in travel, business and entertainment.


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2. Consultation

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3. Preparation

We put together a tailored program of business activities, meetings, hotels, flights, meals and entertainment.

4. Travel

All you and your team need to do is show up at the airport: we do the rest!



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