In this edition, we talk to Martin Myhre, A2D’s Sales & Business Development Director about his expertise, what he brings to Business Innovation Travel, and how innovation is a key driving force of our society.
Sales & Business Development Director
And what do you bring to A2D and Business Innovation Travel (BiT)?
I am always interested in developing new ideas and am always searching for different (and better) ways to do things. One of A2D’s strongest aspects is our creative way of putting together unique programs for our clients, so I really enjoy working on BiT as it feels like a great fit!
How would you describe Business Innovation Travel in your own words?
Business Innovation Travel is a way to grow, learn and connect – both as a company and as a team. When we put together a BiT program it is important for us to have a close connection with our customers and partners to fully understand their needs, and work together to create the best experience. We have a strong network of Wow partners that is the foundation of our Innovation & Inspiration content, and I truly believe we are able to bring something different to the table as a result of this, with experts, specialists and innovators in many fields and industries, located across the globe. Our clients tend to work in real-estate, finance, media and retail and we have a lot to offer in those sectors especially.
What current trends are you seeing?
I see that companies are moving away from having some professional content in their program just because they have to, to actually spending time with us to create something of higher value for them as a company and as a team. By combining a really strong professional program with entertainment, activities and fantastic food, we’re able to build an extraordinary experience that has a big and lasting impact.
Ready to help your teams and organisation innovate? Get in touch today and start a conversation.